No No No...

This is my brother Wayne. He is a talented graphic artist and wants to start a business making T-shirts.  He asked me for my help as a consultant for new businesses and strategic communications to help him set it up and promote the business. A huge early decision is naming the company. He was considering Waniacs, but we began discussion WHO he is and whether he'd want to be visibly involved in the business. He decided yes, so we began playing with the fact that he is also known as No Nose Wayne. He liked the idea of naming his business No Nose or Know No's or No No's....? We finally decided to use "No Knows Clothes."

 This impressionistic shot of Wayne riding his bike is possibly my favorite from this shoot. The first T-shirt he has had printed is of a bike tire and reads, "Go Psycholing."

He likes this banner to use on his Facebook business page, except with No Knows Clothes and he plans to draw something to add to this. This look will be what we use for hang tags and other branding.